Paige Raymond by alec vanderboom

Paige Raymond is a rapper from the 707, she is new in the game and small in frame.

We took this shoot outdoors and kept it real local in the bay. It was a great day. Went for a few looks and kept it real simple.

Photographery: Lito Zapata 
HMUA & Wardrobe Styling: Nicolette Lafranchi
Rapper/Model: Paige Raymond 


LA Studio Photoshoot by alec vanderboom

Had a great time in LA shooting with photographer and editor-in-chief Robert Silver, Le Rickie designer of RocRio, and the beautiful model Lissette Maravilla. This shoot went so well, the hard light photography came out gorgeous with the dresses that Rickie designed. I had a fun time using my new Ellis Faas eyeliner, the metallic color that reflected in the photography was amazing. I used the liqiud eyeliner as a lipstick, it pulled the makeup look together. Lissette, did an awesome job modeling, she killed it with the poses!

"This past Sunday we hosted the first Studio Fashion Shoots(Hard Light Photography) in downtown Los Angeles with Derek Rodgers featuring model Lissette Maravilla wearing designs by Roc Rio Designs.  Each photographer had multiple two minute rounds to create their own perspective on deep contrast and shadow play. They had creative control on how to direct the model in order to see their vision come to life. The lighting set up consisted of a two to a four light set up."
 - Robert Silver of Fashion Xchnage Magazine 

Click HERE to view some of the images that the photographer who took part in the workshop created.

Photographer- Robert Silver of Fashion Xchange Magazine and Robert Silver Photography 
Model -Lissette Maravilla
Hair/makeup by Nicolette Lafranchi

Matanzas Creek Estate by alec vanderboom

The Bride and Groom took their photos at Matanzas Creek Estate and Lavender Gardens. Matanzas Creek is a beautiful winery in Sonoma County that has wonderful Lavender Gardens, which not only smells amazing but looks great. This is an amazing place to take wedding photos, they accommodate the wedding party in the tasting room as well as the beautifully decorated outside seating. The views are amazing, they made a great decision on having their wedding photos taken at Matanzas Creek Winery. 

Hair and Makeup by Nicolette Lafranchi at

Photos by KReate Photography | |

2015 San Francisco Fashion Awards by alec vanderboom

"Hosted by the new CARBON Lounge SF, San Francisco Fashion Awards TM will honor relevant talents that have contributed innovation and social change through the ongoing fashion evolution of San Francisco." 
- Fashion Xchange Magazine 

This was my first year attending the San Francisco Fashion Awards and it was very memorable. I got invited by Marciella Olague, a San Francisco based designer, to be her lead hairstylist for the show. We decided to go with a sleek top knot/bun and add gold touch. The makeup was based off our shoot we did with Fashion Xchange Magazine for The Avant Garde Issue | No. 10, we kept the theme going with the dramatic eye.

The first model (pictured below) Karina Lamar, also walked for House of Ccuoco, another SF based designer who debuted her line in London this year(, that is why her hair is different from the rest. 

Also we had two models wear hats that Marciella made, so we just kept their hair down and sleek.

Hope you enjoy! 

The first model (pictured above) Karina Lamar, also walked for House of Ccuoco, another SF based designer who debuted her line in London this year(, that is why her hair is different from the rest. Someone else did her hair and I did her makeup.

Model: Sylvie /
(above and below)

Model: Karina Lamar (above)

Model: Ashley Brooke Crow at MDT Agency, Inc. (above)

I also did her hair and makeup (model above)

Model: Vigilant Sutherlin

Model: Sylvie /

Maricella Olague won the award as San Francisco's Best Emerging Designer!!
Congratulations Maricella Olague, you are an awesome designer and have a very bright future ahead of you!! Thanks for having me a part of your show!

MELANGE 2014 by alec vanderboom


"Mélange Productions, Inc. is a novel fashion entertainment company that acts as a catalyst to bring together local businesses, theatrical talent, and worldly fashion by fostering an entrepreneurial and community spirit to promote a socially conscious and culturally diverse fashion experience. Mélange Productions, Inc. has created an engaging platform that will lead to legendary productions with different forms of entertainment in harmony to offer an unprecedented show, dedicated to rewriting conceptions of diversity and expression in society."

Designer: Natalia Fedner
Model: Lindsion
2nd Hair Look: Nicolette Lafranchi

Natalia Fedner (Celebrity Designer who has designed for Shakira, Jennifer Lopez, and more) 

Hair for International Designer Alessandra Senna 

Designer: Alessandra Senna

Designer: Heavenly Lines

Designer: Heavenly Lines
(Local Designer)

Designer: Varignia Garcia
Varignia Garcia (Designer from Peru)

Cory Wade-Hindorff (America’s Next Top Model)

Designer: Varignia Garcia
Model: Summer

Designer : Alessandra Senna
Model: Krista Mitchell
Photography : Create Love Studio 
(International Designer)

Designer : Heavenly Lines
Model: Michaela Graves
Photograph: Angel William 

International Model Scarlett Lash wearing Punk Kouture
(Punk Kouture has designed for Rihanna and Nicki Minaj)

Jasmine Edwards - iCu Beauty Hair & Makeup Staffing  
Daniel Rita (Hair Director)
Nicolette Lafranchi (Lead Hair ) - iCu Beauty Hair
Makeup -  Sephora

More information on....

Live LOVE Moda & SF Gate by alec vanderboom

Valentine's Day is right around the corner and if you are looking for something to wear, check out 
LiveLoveModa they have a bunch of cute outfits perfect for day or night! 

You can join LiveLoveModa at...

 D-Day to V-Day: Enjoy dating, drinks and dresses, with treats from WhiskMeAway bakery, image consults with Rapport Relationships and fashion by LiveLoveModa. 7:30-9:30 p.m. Monday, Feb. 9. Alchemist Bar & Lounge, 679 Third St., S.F. RSVP:

As featured in SFGATE !

Photography : Florian Strobl /

HMU: Nicolette Lafranchi /

Wardrobe: LiveLoveModa  /

Model: Katy So

Avant Garde Makeup Photography Workshop by alec vanderboom

This was my first time collaborating with everyone and being part of the Meet Up. On the Meet Up site you can find Robert Silver Workshop, his group focuses on everything about fashion photography.

Robert Silver hosts the Meet Up and as quoted on his site... "Whether it'll be industry expectations, dealing with models, make up arts & hair stylists, lighting, good business practices, concepts & composition and creative directing I plan on covering all the above & more. I will be inviting professional make up artists & hair stylists to help prepare the model for our workshops & group shoots. The models I'll invite either I have shot with before in the past or are new to the industry but have met the industry standards for lifestyle & high fashion modeling."

 Robert Silver is a published, and award winning "Best Photographer 2014 San Francisco Fashion Awards" fashion & event photographer. Who is also the Founder & Editor In Chief of Fashion Xchange Magazine and nominated 2014 BEST MAGAZINE | San Francisco Fashion Awards.  

MODEL: Nicole Bonifacio with Red Star Model Management in NYC

DESIGNER: Best Emerging Designer” at The Annual San Francisco Fashion Awards TM YEAR 7 / 2014Maricella Olague 
MAKEUP BY: Nicolette Lafranchi at Innovation Salon and ICU Beauty

Multiple Photographers attended the class and each had a different style to their photography, below you can see the variations in each photographer's image! 

If you are interested in attending a Meet Up you can contact | 510-904-7899 (text, no VM)

 Photograph by Brett Hamlin

 Photograph by Howard Levin

Photograph by Robert Silver

Photograph by Brett Hamlin

 Photograph By Michael Moore

 Photograph by Felipe Reyes

 Photograph  by Felipe Reyes

Photo By Patricia Gomes

 Photograph by Patricia Gomes

 Photograph by Sameer Khan

  Photograph by Sameer Khan

Photograph by Patricia Gomes

 Photograph by Robert Silver

Photograph by Patricia Gomes

Photograph by Felipe Reyes

Maple Lawn Wedding by alec vanderboom

Bride: Theresa Rogoff (Odisio)

Bride Hair and Makeup: Nicolette Lafranchi

Bridesmaids Hair and Makeup: Francesca Aguilera and Nicolette Lafranchi

Photography: Daniel Neal Photography / San Francisco / 415-858-9978

Venue: San Rafael Elks Lodge / 1312 Mission Avenue, San Rafael, CA 94901 / 415-295-5296

Appointments must be made in advance for tours. For more information please contact the event coordinator:

Vanessa Olivotti


Kehlani by alec vanderboom

The night before Thanksgiving was one for the books, got the opportunity to do Singer and Songwriter Kehlani aka LANI TSUNAMI's hair for her surprise guest appearance at the G-Eazy, From The Bay To The Universe Tour, at the Fox Theater in Oakland. The night was filled with a bunch of guest appearances, and I'm grateful I got to be a part of the night and enjoy the show! I added some photos from the night, hope you enjoy!! 



Kehlani Performing live at the Fox Theater

photo by Cyle Duhzini

Young California in the Building 

Kehlani backstage with Dj Amen 


Cellfie with the one and only Kehlani

Hair by Nicolette Lafranchi /

Makeup by Allie Yamaguchi /

  Jay Ant- E-40- G-Eazy 

performing Far Alone


These Things Happen

Live Love Moda Look Book 1 by alec vanderboom

Had a fun day at Fort Point shooting for LiveLoveModa. Which is an online fashion boutique that carries affordable, versatile, and on trend fashion in San Francisco.

Find these cute styles at 

Model: Katy So

Photographer: Florian (instagram: streetsofsanfrancisco)

Stylist/ Owner of LiveLoveModa: Keily Hernandez

Hair and Makeup: Nicolette Lafranchi 

Loopphoto by alec vanderboom

Love these photos of my client Mariah Longo, I colored her hair a rich carmel ombre and kept her roots her natural base color. I used Davines Flamboyage technique to achieve this look. 

Mariah is modeling in Los Angeles and is making quite a name for herself. These photos are taken by Preyen Moodley, a Swimwear and Lingerie photographer based in Cape Town, South Africa. - Preyen Moodley photographer - Mariah Longo model

 Color by Nicolette Lafranchi bookings at

Makeup Show LA 2014 by alec vanderboom

 Loving Obsessive Compulsive Cosmetics they are 100% Vegan and Animal Cruelty Free which I love, had to pick up a few new colors; Hollywood, Mannequin, and Anime!!

Education with Celebrity Makeup Artist Angel Merino also known on instagram as MAC_DADDY
you can find his work at

 Model:  QUEENPEE 


 Education with Kelley Dawn Baker of Kelley Baker Brows - Brow Expert to the Stars

 Selfie with MAC_DADDY

 Above in the pink sweater is one of my all time favorite Makeup Artist SHARON GAULT. Her work is amazing! She touched the faces of Madonna, Lady Gaga.. the list goes on, you can see her work at...

 Also had the pleasure of meeting and taking class from famed Kardashian makeup artist ROB 

 Red Carpet fun with my girl Frankie

One Last Stop before we headed back to the bay, was with VP National Publicity Jennifer Peterson and her mother to get them ready for the Oscars. 

I Mean I Mean by alec vanderboom

Visited my good friend Jern Eye at True East to cop some gear for Emakulant and Dj Toure for their music video I Mean I Mean

 Jern Eye, Myself, and Emak at True Clothing in Walnut Creek, CA

1st look I went with a 10deep fitted hat and tee 

Adrian Per in action, he is one of the dopest directors in the bay, you can check out his work at..

on set with Dj Toure

 2nd look classic bay area True Clothing fits

Great shoot with some great artists 

Adrian Per, Dj Toure, Resek, Maria Pangearevlot, Emakulant, and the rest of the crew!

Mens Styling by Nicolette Lafranchi bookings @

Women Styling by PANGEAREVOLT bookings @

Directing by Adrian Per @

Talent Dj Toure and Emakulant # 11 on iTunes

Fallen Angel by alec vanderboom

This shoot took place in the Hollywood Hills, our team went on quite the adventure to capture 

these shots, hope you enjoy them!

Model : Michala Downs

Makeup + Styling : Mona Kamal (last photo by Mona)

Hair+ Photography : Nicolette Lafranchi bookings at